Bharat Anand is the Henry R. Byers Professor of Business Administration in the Strategy Unit at Harvard Business School, and the faculty chair of the HBX initiative. He is an expert in digital strategy and corporate strategy. His research is about examining the competition in information goods markets, with a primary focus on media and entertainment.
In his book “The Content Trap” he explains, companies that flourish in a digital world have focused on establishing and fostering connections rather than creating the best content.
He chairs several executive education programs, including the schools executive education program on media strategies. He received a BA in Economics, magna cum laude, from Harvard University, and his PhD in Economics from Princeton University, where he was nominated to the Princeton Junior Society of Fellows.
He has authored numerous case studies in business and corporate strategy, including those on Capital One, Danaher, The Economist, International Management Group, News Corporation, Random House, and Schibsted.