Nicolas Perony started his career as a roboticist. But after one of his robots destroyed itself because of a lighting snafu on demo day, he realised that he was less interested in creating complicated robots than in understanding the complexity of the world around us. After spending years studying collective behaviours and emergent properties in animal societies, he is now on a mission to understand the most complex animal society of all: ours. As a data scientist, he tries to make sense of the vast amounts of data we generate about our actions and interactions, and to use the patterns he extracts as a way to understand how we make decisions in an information-rich world. Most importantly, he is trying to wrap his head around the following question: does more information make our lives better?