- What information we collect Know more
- How we use this information Know more
- What we do to protect your privacy Know more
What information we collectWe collect three kinds of information:
- Personal information that you directly provide to us, which includes information you supply when you register an account with us and save items to your profile.
- Non-personal information that's automatically gathered as you use TED.com, which includes tracking information for our site.
- Cookies, to help us understand what areas of the site are most useful and interesting to our audience.
We collect some information to help customize your experience based on your previous activities on TED.com
Information you provide directly to us
We collect basic information you provide when you create a TED.com account or register for a conference. It's secure, and we'll never sell it.
Billing and credit card information
When required for TED Conference registration or other services, we may store your name, address, telephone number and email address. We do not store credit card numbers except for the last 4 digits. This information will only be shared with third parties who perform tasks required to complete the purchase transaction.
We need payment info to complete purchases, but we don't store sensitive information.
Comments and other public activities
We offer you opportunities to engage in public activities on TED.com. "Public activities" are any actions you take that are designed to be visible to other users -- including comments, recommendations and ratings. If you choose to engage in public activities, any personal information you submit there can be read, collected or used by other users of these areas. Your account is public by default. Please refer to the Community Guidelines about how to best take advantage of our interactive spaces.
Any personal information you post publicly is visible to all users. Be mindful of what you share, as we are not responsible for what happens with this information.
Non-personal information collected automatically
Tracking information for our site
This type of information relates to how many views are associated with each TED Talk, how many times talks are saved or favorited, and/or other areas of the site that automatically store non-personal information about the sites’ usage, popularity or positive or negative impact. We perform statistical analyses of users of the site, and their viewing and participation patterns, for product development purposes and to generally inform advertisers about the nature of our audience.
We keep track of how often our audience engages with TED and do not share contact information with our advertisers.
We may collect non-personal information about the computer, mobile device or other device you use to access TED services, such as IP address, geolocation information, unique device identifiers, browser type, browser language and other transactional information.
We use non-personal information to help us understand how our audience views TED.
Information collected with cookies
We use various technologies, including Google Analytics cookies, to manage TED.com and track use of the content we provide, including:
- Standard web analytics information
- Aggregated data about email click-through rates and video viewing
- Information collected through HTML cookies, Flash cookies, web beacons, and similar technologies
- Demographics and other details that are provided to TED to help us customize the site based on your preferences
Cookies provide a mechanism for us to understand how you use the site over time so that we can provide you the best user experience according to your expressed preferences. We do not sell this information to any third party, but may provide information to partners that assist us in updating, managing or maintaining our websites.
We may collect and use information about your location (such as your country) to provide a tailored, language-specific experience for your region, but we don’t collect any exact data of you or your device. You can change the settings on your computer or mobile device to prevent your location information from being shared with us. In case you wish to opt-out of the tracking and cookies, please feel free to manage your settings on your browser in privacy, or select other ways to opt-out so that the cookies and/or ad features are turned off.
We collect information about your location to provide you with the most localized experience possible, but never collect data from your device.
How we use this information
We use your information for limited purposes and do not sell it to any third parties. Specific uses are defined below.
Providing requested services
We may use the information that we collect to fulfill your requests for services and information. For example, using your contact information to respond to your customer service requests, or to enable registration for one of our conferences.
We also use the information we collect to send email newsletters, or information about conferences and TED events (if you have opted in for this information). We may also use the information that we collect to send you e-mail communications, such as information about your account or changes to the site.
TED connects Google Analytics client id data with TED user ID data so that we can create a more personalized experience for users, even when not logged in.
In addition to the uses identified above, we may use the information that we collect for any other purposes disclosed to you at the time we collect your information or pursuant to your consent.